Hard worker. Loves a party. Wannabe entrepreneur.

Ali left full-time work around three years ago because her kids required a significant amount of support at home and school, and she was not able to balance out their needs and a corporate career.  Both children have high emotional needs due to suffering trauma as infants, as well as some diagnosed learning difficulties.

Ali started out her career in Investment Banking and was part of a team that bought and sold companies.  The commercial acumen, financial skills, and importance of building strong client relationships have stayed with Ali throughout her career and provided a solid foundation for a pragmatic and committed approach to work.  After 5 years she took a complete break from the City and became a watersports instructor, teaching disadvantaged kids to sail, windsurf and kayak.  It was an incredible and steep learning curve and provided a first insight into children with challenging behaviour, helping her understand that how you speak to and engage with kids has a dramatic impact on what they will and will not do.

A year or two later she had a ‘tomato’ moment whilst looking at all the vegetables in plastic packaging in the Supermarket and that led to an MSc in Environmental Management, followed by becoming a Chartered Environmentalist.  She then spent 10 years as a Consultant and Strategy Manager in the Water Industry before leaving work to focus on her family’s needs.

She now works full-time as Founder of FizzyKids and is currently writing a book about learning a new parenting language, as well as starting up a podcast and developing a social media platform.  Ali has learnt from experience with her fizzy kids, that what you say and how you say it is critical to help children deal with their emotions; but she acknowledges that despite years of practice she still does not always get it right.  Learning a new parenting language has been about holding on to a part of her that she likes – being kind and respectful, whilst guiding her fizzy kids through the maze that is life.

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